In the DAF experience center, every new DAF truck is presented on a 180º screen. IngredientMedia created an engineering feat using a combination of film-material, 3D animation, VFX, a 5.1 soundtrack, and a supporting light show resulting in a truly immersive experience.
Recently DAF announced their new generation DAF trucks. Containing the XF, XG and XG+. Ingredientmedia worked months on the new show, which is currently shown in the DAF Experience Center. This was a full 3D CGI production where we took DAF his standards to a new level. Some parts of the movie are also available on the DAF Youtube channel with over millions of views
The new generation DAF trucks are being kept secret until the release, and so is our production. We’ve chosen for a full CGI production so we didn’t need to film the truck on the streets. But also because we’re ensured of producing all the needs of our storyboard in the highest quality possible.
Because of COVID, DAF had to think in opportunities. We’ve produced the teaser of their new VR experience room. This is to make sure the new possibilities of DAF are being brought to a wider audience.